Implementing an email marketing strategy is crucial in amplifying your sales. In order to market your business and products for sale, you need to send emails to your prospective and existing clients. But before you perform this make sure that you are fully equipped with the rudiments of email marketing. Before you send emails to your target customers, take time to create an effective email marketing strategy. Beginning the procedure with definite strategy heightens your opportunity for success.
Basics Of Email Marketing
An email marketing strategy incorporates fundamental marketing principles with an extensive plan to reach out to customers by means of sending emails. Promoting your website using email is an effective mode of communication in reaching consumers considering the fact that large fraction of people these days are using email. After you have created a strong email marketing strategy, you can employ email newsletter programs and services to propel your messages to your customers in a professional approach.
Crafting The Content Of Your Email
The first aspect that you should look into when creating an email marketing strategy is the message that you want to convey to your valued customers. Of course, you also need to identify your tone for your emails. There are companies who prefer to apply a comical or humorous tone to engage their readers. You should also mull over on the length of the email message and the particulars that you want to tackle in each topic. Your decision on these details will rest on your awareness of your target market.
Segment Your Lists
Another important thing that you should pay attention to in implementing your email marketing strategy is list segmentation. Take time to group your consumers into smaller clusters their preferences, behaviors and interests. Doing list segmentation allows you to craft an appropriate message to these groups.
One more thing that you need to settle on is how many times you should send your email messages to your list. Sending constant email messages can drive your list members mad and could induce them to unsubscribe or delete your email instantaneously. It is also necessary that you avoid having your messages branded as spam by email providers. If you want to know the thoughts of your customers on how frequent they would want to receive an update from your company, you can simply ask them by using a poll at the end of your first email.
Traffic is the lifeblood of websites. Without traffic, your website isn’t serving its purpose in life. Of course, the traffic you get should be focused – so it’s often more a case of quality over quantity – but you still need it to show some sign of life!
1. Write good content
Written content is still the thing that the search engines index best. And, despite the rise in sites like YouTube and Pinterest, it’s still a major part of what people do on the web.
Apart from anything else, it’s usually quicker to read an article about a topic than it is to watch a video that takes 15 minutes or more to explain something you could have read and understood in less than 5 minutes. It’s also a lot easier to scroll to the right place in an article or website page than it is to do the same thing in a video.
Write good, informative content in a way that people will want to read. By all means break it up with pictures and maybe even a video. But making it readable is well worth the time you spend on it.
If you’re not a great writer, that’s probably not too much to worry about. But if you don’t like writing then you should find someone who does and who knows your subject to help you. There are plenty of budding writers on the web who can write well and don’t charge the earth
2. Get good backlinks
This one isn’t as easy as creating your own content but it needs to be done.
Most search engines take into account the backlinks pointing to your website as a sign of your importance and popularity.
Whilst you may not get the kind of quantity that sites like Wikipedia get, you can still get some!
The trick is to get a mix of backlinks. Google will notice the mixture of links you get and their diversity. Which means that you shouldn’t be tempted to go for some of the link building packages that concentrate on pages that only have above a certain page rank or that only give “do follow” links or that are predominately educational pages. That just isn’t natural.
The wider the variety of backlinks, the better. It also helps to have a reasonable number of backlinks from “relevant” pages. Interpretation of relevant varies but I tend to think that if the topic of the link is roughly in line with the topic of the page, that’s fine. So anything to do with bathrooms and plumbling would be OK to point to a plumber but a page talking about the ins and outs of Windows 8 wouldn’t be. That said, some natural links will be off topic so don’t fret if a small proportion of your backlinks aren’t strictly on topic.
3. Keep doing it
One thing that many webmasters do is stop doing work to keep their site alive in the eyes of users and the search engines.
The problem with that approach is that unless you’re the only person ever likely to be in your industry in your location (the modern equivalent of a one horse town) then that’s not good enough.
Some of the links you get this week will disappear over time as domain names aren’t renewed or sites have a change of practice.
Competitors will arrive – maybe direct ones that you know, maybe new entrants in your industry, maybe just someone who thinks they can make money selling adverts or leads.
All of which means that if you stand still on your website, you’re actually going backwards. Which is less easy to notice on the web than it is in the real world but will happen nonetheless.
If you’d like affordable help to increase your website traffic then contact me, Trevor Dumbleton, for no obligation chat to see whether we can work together.
Telecom is playing a striking and alarming role in the smooth functioning of a business. Becoming an area of entertainment day by day, telecommunication is contributing a vital function to ensure that the businesses are working and running in an easygoing manner. For assisting in day-to-day business operations, billing software and telecom solutions have become reliable and are like must-haves to use in all aspects. With so many options available, the users have so many choices to select from. It is completely up to them which services they want to use and what they wish to have. However, being an ISP, it is must to grab knowledge about each and every byte that has been considered for customers’ usage. Here emerges the significance and value of billing telecommunication software and solutions. Along with ensuring budgeting of expenses and cost of the businesses, the billing software carries umpteen functional things that can be customized in accord to the business needs.
Seeing the increasing competition, it is imperative for telecom service providers to offer quality telecom solutions to raise their popularity across the world and be known as the best in providing billing software services. One of the major requirements of billing solutions is the hardware system, which can run the software smoothly and manage all forms of service offerings in the best scaling manner. There is defined and specified number of billing cycles allowed by the billing solutions. The decision has to be taken by the internet service provider to finalize the billing cycle number in a month and when to have them. Then, collection and distribution comes into the role, where bill distribution has to be carried out by the ISP and ensure proper collection of bills. Along with handling customers’ queries related to billing issues, it is mandatory for telecommunication service providers to provide a sound and excellent support to customers and make them confide that you can handle all those doubts and move ahead subsequently.
With the onset of both, technology and internet, users are decked with several facilities that can deliver them great approaches related to corporate and business gains. The online platform is the powerful yet strong tool of communication connecting the entire world of different nations and boundaries. It is the quickly accessible and fastest tool that links multinational companies and end users directly through their homes where the technocrats and personnel can talk to users and let them know about their products and services. A direct strategic way to get associated and promote service offerings, this method leads to the better conversion rate of targeted customers as compared to other means of effective promotion and communication. The corporate professionals at present prefer to use a VoIP carrier through which they can communicate with international end users and notify about their services and area of excellence.
If you have a big business then it’s highly recommended to go for efficient VoIP solutions where your business could be easily facilitated and there is no problem in either making or receiving calls, which will also assist you in lowering your budgetary constraints. There are many service providers offering affordable carrier services that can fetch profits to the foremost telecom solutions who are eager to make repeated calls to assist with their product and its smooth functioning. With the progressing and evolving business world, it is must now to use latest technology that means VoIP carriers, which delivers quality and great services to ensure no trouble and disorder in your calls.
Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.
Interview an Influencer or Get Interviewed by a High-traffic Website
Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?
His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.
Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.
Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.
You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.
By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.